1.Classical Audiences want to have a unique concert experience: Rivet them with something exceptional they love the sense that this is a shared experience, but one from which they can each take away something personal and special. They love the uniqueness and excitement of a live performance, the sense that it is a one-off, created there and then O A description of enjoyment being shaped by 'watching star performers, hearing new interpretations' reiterates that live experience offers authenticity: it allows concert attenders to experience the work of performers whom they know they like, but in a live capacity: therefore witnessing performance quality in the most direct way possible, as well as being privy to a performance by a well-regarded player that will never be repeated exactly. O This chapter began by noting Kramer's (1995) assertion that the prominence of oft-repeated core repertoire in classical concert programming was contributing to an ostensible decrease in the popularity of classical music performance O The importance of shared ethos and experience when attending classical concerts has also been stressed