What is it? 

Multimedia may be defined in multiple ways, depending upon one’s perspective. Typical definitions include the following:

• Multimedia is -- the use of multiple forms of media in a presentation (Schwartz & Beichner, 1999, p. 8).
• Multimedia is ― information in the form of graphics, audio, video, or movies. A multimedia document contains a media element other than plain text (Greenlaw & Hepp, 1999, p. 44).
• Multimedia is -- a computer program that includes text along with at least one of the following: audio or sophisticated sound, music, video, photographs, 3-D graphics, animation, or high-resolution graphics (Maddux, Johnson, & Willis, 2001, p. 253).

• Multimedia provides a complex multi-sensory experience in exploring our world through the presentation of information through text, graphics, images, audio, and video, and there is evidence to suggest that a mixture of words and pictures increases the likelihood that people can integrate a large amount of information (Mayer, 2001).

• Advantages of multimedia design compared to using a single medium might result from the ability to choose among media to present well-structured information (Larkin & Simon, 1987), using more than one representation to improve memory (Penney, 1989), encouraging active processing (Ainsworth, 1999), and presenting more information at once (Sweller, 1999).
• Barbe and Milone (1981) also wrote that adults are more likely to have mixed modality strengths than children. That's great for us. We can not only enjoy what we're experiencing but learning without having to work at it.
• According to Dunn and Dunn (1978), only 20-30% of school-age children appear to be auditory learners, 40% are visual learners, and 30-40% are tactile/kinesthetic or visual/tactile learners. Barbe and Milone (1981) stated that for grade school children the most frequent modality strengths are visual (30%) or mixed (30%), followed by auditory (25%), and then by kinesthetic (15%). Barbe and Milone (1981) stated that primary grade children learn better via auditory (verbal) means and are least well developed kinesthetically, however between kindergarten and sixth grade a modality shift occurs and vision becomes the dominant modality and kinesthesia overtakes audition (Barbe & Milone, 1981).

Okay, sounds reasonable. Why would we want to share one of our organ and multimedia concerts with your audience?

• Our concerts appeal to your complete audience with "Stories to Move you - Music to Thrill you - Visuals to Captivate you"
• The music and narration provide the story; the visuals are the path on which the story travels.
• We speak to the auditory person with some of the most stunning music written for the organ and captivating stories
• We allow the visually oriented person see the background images that help create the story and also see the work the organist does
• We engage the kinesthetic participant with the rhythm of the music, the pulse and emotion of the story, and the moving animations
• It is an enriching experience to attend one of our concerts - Bach and Sons, From Sea to Shining Sea or Around the World in 80 Minutes

Hosting one of our concerts can or will result in:

• An entirely new audience, who want a different more relevant concert experience
• Engaged captivated audiences
• New people coming to your concerts eventually resulting in new benefactors
• Audience members "sharing" the concert as they experience it, giving your series immediate publicity on social media

If you would like to talk about the “science” of what we do, why it works, and what it could do for your series, Email me david@promotionmusic.org

To learn more about Bach and Sons - click here

To learn more about From Sea to Shining Sea - click here

To learn more about Around the World in 80 Minutes - click here